LAND OF THE GIANTS | CNN
Land of the Giants: Titans of Tech investigates the meteoric rise of Meta (formerly Facebook), Apple, Amazon, Netflix, and Google. Based on the podcast from Recode by Vox and the Vox Media Podcast Network, this timely documentary series explores the full and complicated history of these organizations, from their humble beginnings to their present-day standing as global powerhouses.
With each feature-length episode dedicated to a specific company, the production team desired a design direction that could feel distinct to each tech giant while still providing visual consistency to tie the series together.
To accommodate this, the series toolkit focused on a consistent approach to the use of typography, texture and layout while creating five distinct color palettes that would feel at home within each company brand. This toolkit then served as a style guide for the many custom explainer and data viz animations that are specific to each episode.
Role: Art Director / Motion Designer
Motion Designers: Elizabeth Galian, Jinju Lee
